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Companies don't like to talk about their weaknesses? Why? Should a company ignore its weaknesses and concentrate on its strengths or should companies dedicate time to fixing or mitigating weaknesses, even if it takes time and resources away from their strengths?

What effect do you think culture has on the development of a strategic plan?

A SWOT analysis is little more than a brainstorming activity. The real value is when the results of a SWOT are turned into a TOWS analysis. Our text does not discuss a TOWS analysis. Do some brief research and describe the value a TOWS analysis might provide.

What are some of the limitations of a SWOTT ANALYSIS?

What portion of the SWOTT analysis do you think is the most difficult to perform?

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