Companies around the globe are using social media to connect with their customers.

Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:

• For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
• Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
• Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.

Write your initial response in 300-500 words.

Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style.