Companies are marketing their products to impact your purchases as a consumer!
•List a product that you regularly purchase. Discuss the product's marketing segmentation strategy and specifically mention where YOU fall within their strategy.
•As you respond to peers, reflect on the product they are discussing and respond with where YOU fall in their products marketing segmentation strategy!
Assignment one:
During Week 1 you invented a product - this week you will create a chart showing price vs quality or two other factors that impact your product.
Write a 2 page paper stating your USP - unique selling proposition. Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page.
•Your Paper should be double spaced, Times New Roman with standard margins. (Remember, the chart should go on a separate page).
Include a cover sheet and 2-3 references
Discussion one (75-150 words)