Community Health Promotion Methods Ashford University Text:

Bensley, R. J., & Brookins-Fisher, J. (2009). Community health education methods: A practical guide (3rd ed.). Sudbury, MA: Jones and Bartlett Publishers.

Prior to beginning work on this discussion, read the article Social Marketing for Social Change.

This week you will be engaging in a social marketing/media debate that will allow you to demonstrate how strategic planning, technology, training, and action plans work to promote health education programs and health products.

Step 1: Review this video highlighting the Top 10 Misleading Marketing Tactics.

Step 2: Watch these two videos: Viewers' Choice 2011 Singapore TV Commercial - Colorectal Cancer Awareness and National TV Commercial for Health Product.

Step 3: Determine your group for the debate: Group 2 (Ineffective videos explanation):

Explain why the videos are not effective from the perspective of a health educator (not the consumer). Provide at least one specific example from each video.

Explain why both videos are not effective from the perspective of the consumer. Provide at least one specific example from each video.

Critique the overall ineffectiveness of the videos in conveying their message, explaining at least two reasons why each message is not appropriate for the public.