Communication Channels in International Business

Introduction:

Today, communication has been regarded as a backbone for any organization. Through effective communication channels an organization can make progress in international business. Many leaders and owners use various means of communication for conveying information about companies into outside world. Organization nowadays is consistently striving hard to gain more business opportunities in market and adopting more sophisticated mechanism for conveying the information to its intended audience (Alessandra, 2007). Communication plays an effective role in the development of organization being it either domestic level or at the international level. Various modes of communication channel help organization to foster their business operation across the globe and it aims at increasing the sign of presence at that level. No organization can get immediate success without using proper communication channels.

When firms access the international market, it needs some solid and consolidated ways of communication for conveying information to its external and internal elements. If firms want to access the international market for gaining the market share, it must have its own effective course of actions plan with regard to latest communication tools that can serve in better ways. Communication can be either made electronically or through print media organization if organization wants to address the outside world about its intentions to launch the new products in market. For internal communication, organization usually depends on various channels like communicating through emails, messenger, and telephone or through mobile technology (Beaumont, 2009).

Problem statement:

Today, organizations face tough competition in the international market and despite of fact of using most sophisticated tools and techniques, organizations fail while delivering the intended products and service. The effective and good communication channels are regarded as an important aspect for knowledge transfer. It can, if managed properly, reduce both risks and costs since both money and time can be saved when misinterpretations and misunderstandings are avoided. The choice of appropriate transmission channels and the effective matching process are a central part of the communication process. The present research will also look at the various factors that can be considered to be causing the failure of communication channel for project. As communication is backbone for the progress of organization so present research will also look see which kind of communication channel can help firm to overcome on the barriers in communication.

The problems associated with effective function of communication arise due to the misunderstanding, accusations and hostility. Nowadays, every communication channel within the multinational organization has its limitations, and these should need to be focused while convening communication. Furthermore, it is also difficult to integrate several communication channels use into one because of heterogeneity. In order to bring smooth communication, the issues involved in the way of communication should be resolved accordingly. Some of the communication problems stem from using ineffective communication tools and techniques.

Purpose

The present study is aimed at knowing the causes of failure for companies due to poor policies on communication channel. The researcher aims at exploring the use of communication channels at international levels for addressing the outside world with respect of launching new products in market. As it is the intention and objective of all organizations to obtain sufficient market share and sustain those share for a longer time period. Thus the use of information technology for communication purpose, it is mandatory to know about the nature of project for which an effective communication plan is launched by organization. Therefore, huge focus is given to communication channels by the policy makers in organization.

Research question:

In order to determine the causes of problems associated with effective communication channels of international businesses, the present research contains contain the following questions:

• How does communication bring success to firm at the international level?

• How do communication channels help organizations to gain competitive advantages?

• How effective is communication modes in conveying the information to the targeted audience?

• How does organization improve communication channels strategies in order to increase market share at the international level?