Communication and culture Case study You are to greet a group of Saudi Arabian investors who are interested in investing a significant amount of money in one of your corporation's projects. Saudi custom is to stand face to face with a friend, so that less than six inches of distance separate one another. More importantly, it is a high-context culture where nonverbal communication is more important than verbal messages. Decisions about business are often based on how gracious the host is. How will you greet your guests and make them feel comfortable?