Communication and Consumer Behavior

Advertising is, at its core, a way to communicate a message about a product or service to a set of consumers.

However, to communicate most effectively with consumers, we must first understand what consumers look for in a product.

For this discussion, begin by reading "My Ad Campaign: Understanding What Consumers Look for in a Product" in the textbook (p.142).

Then, select four items from the following list:

Tesla automobile

Manual toothbrush

Subway sandwiches

Pet sitting services

Christmas cards

Life insurance

Plumbing services

For each of the four items you selected, address the following questions:

Maslow's Hierarchy of Needs: Which level of need does this product fulfill? Explain.

Informational vs. Transformational Motives: Which motive type does this product address? Explain.

FCB Grid: Where does this product fall in the FCB grid? Explain.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.