Common Assessment

Research Project: Select a company in the health care industry that operates in your area.

(BAYLOR SCOTT &WHITE HEALTHCARE SYSTEM)

Research a recent marketing campaign executed by the company, and address the following:

Explain the target market and the objective of the marketing campaign.

Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).

Evaluate the plan's effectiveness.

Recommend 2 additional marketing actions that would supplement the company's existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.