Commerce for Small Business

Page 1

1. Which is the greatest value of global e-commerce transactions?

2. Which of these is mainly associated with buy-side e-commerce?

3. A fulfillment risk of E-business is:

4. An affiliate can best judge their site effectiveness through__________.

5. An intermediary site which is a gateway to a range of services and information on other sites is__________.

6. A revenue model is typically:

7. A company ________ can be used to provide shared content for staff only.

8. EDI is__________.

9. A company ________ site can be used to provide access to all interested users.

10. A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.

Page 2

1. An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.

2. Which of these factors is most relevant to assessing offline purchases resulting from online use?

3. WAP stands for__________.

4. Why is it often necessary to revisit previous stages in the systems development life cycle?

5. Strategic option selection forms part of:

6. An example of a metric from the customer component of the balanced scorecard:

7. An example of the improved bargaining power of suppliers online.

8. What is the focus of marketing orientation?

9. Internet contribution is a good indicator of_________.

10. The direct online contribution effectiveness refers to__________.

Page 3

1. Which of the following describes flow process charts?

2. Tacit knowledge is__________.

3. One user viewing one page of a website is__________.

4. Explain Tim Berners-Lee's contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.

5. Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.

6. What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.

7. When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).

8. Compare and contrast the traditional business model with the e-commerce model.