(Answered) Collecting and analyzing market information locate review

Management Studies

Collecting and Analyzing Market Information:

Locate, review, and share a critique of a survey, or a few questions and/or items on a survey, that assess one of three important areas of marketing research:

1) Customer Acquisition,

2) Customer Satisfaction, and

3) Customer Retention.

Please conduct your reviews/critiques in the context of key concepts mentioned in chapter 3 of our text and in Beall's "Strategic Market Research."

TEXTBOOK

Beall, Anne E. (2010) Strategic Market Research: A Guide to Conducting Research that Drives Businesses. Second Edition. Bloomington, IN: iUniverse LLC.( ISBN: 9781936236169)

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Marketing Management, Management Studies

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