Complete the report for McDonald's based on Discussion Question 4 for Chapter 21 on page 510 in your textbook. Do not complete the report on Wendy's, but use the information you were assigned to obtain in the Unit 4 Project for McDonald's to develop this project.
Discussion Question 4 for Chapter 21
Assume that McDonald International, Inc., wants to diversify into another fast-food area. You are required to prepare a brief report for the company executives outlining an attractive opportunity. In preparing the report, go through the following steps:
a. Decide on the particular fast-food area you think is most appropriate.
b. Collect secondary data relating to the area and analyze consumption trends over the past five years.
c. Decide on the outline of the report and its various sections.
d. Develop the appropriate tables and charts to support your analysis.
e. Write the report.
Directions for Submitting Your Project
Write your responses in APA Style, complete sentences; provide specific examples when applicable. As with all material you submit to your instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Your paper needs to be at least 5 pages and will required a minimum of 2 references.
Before you submit your project, you should save your work on your computer in a location and with a name that you will remember. Make sure your project is in Microsoft Word format. Then, when you are ready, you may submit it on the Dropbox page.