Coleman-lochner l 2012 pampg plays kindergarten catch-up, Ask an Expert

Management Studies

Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam.

Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market?

In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?

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Marketing Management, Management Studies

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