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Cognitive Memory Models/Social sychologists describe social cognitive memory models as the internal, mental system for identifying and remembering stimuli. Although there are a number of social cognitive memory models, the focus in this discussion is the distinction between the schema, prototype and exemplar models. A schema may be defined as a cognitive structure that represents knowledge about a concept or type of stimulus, including its attributes and the relations among those attributes' (Fiske, 2000, p, 158). In addition to schema, social cognitive memory models propose the use of prototypes and exemplars. Think about how prototype and exemplar cognitive memory models account for what you remember occurring in the media.


- A description of what you remember occurring in the media.

- describe one way the prototype model, one way the schema model, and one way the exemplar model may have informed your memory of the events in the media.

- describe which model (prototype, schema, or exemplar) most likely influenced your memory of this media. Use the current literature and Learning Resources to support your answer.

- describe one way you might use one of these models in your future role as a practitioner.

Reference: Fiske, S. T. (2000). Schema. In A. E. Kazdin (Ed.), Encyclopedia of psychology (Vol. 7, pp. 158-160). Washington, DC: American Psychological Association.

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