Client Project
Follow these steps in setting up your UX Tests:
1. Define Your Research Objective
Your research objective should be manageable and achievable in a short UX Test.
It's often best to loop in Project Part 1 and test a problem or issue that you identified previously.
For example, The Whole Pig might be experiencing some conversion issues and we hypothesize that it's because customers can't find product information.
Your research objective would be: To determine if site users locate the information they need when deciding whether or not to buy.
2. Define Your Tester Audience
Do you have a broad audience or do you want to get specific in the type of tester required for your project?
Remember that if your tester parameters are really narrow, it might take longer for the system to find you qualified testers and your results will be delayed. If this happens, just let me know.
Develop a list of screener questions, if applicable, to ensure you end up with the right kind of tester.
3. Build Your Test Plan
a) List the series of 4-5 tasks you want your testers to complete.
Example: Try to find the product page for organic bacon.
b) List 4-5 questions you want your tester to answer.
Example: Were you confused when trying to find product information on the site?
Remember the tasks you assign should be listed in a logical order.
Tasks can be broad or specific depending on the objective of the study and/or your preexisting hypotheses and suspicions.
All instructions should be concise and easy to follow. You might like to test your instructions on a friend before you launch the official test to ensure they are understood.
4. Launch Your Study
To redeem your gift code, you'll first need to create an account. Here's how to do it: Start here.
1. Fill out & submit ‘Get user feedback' form.
2. Order a test.
3. Create your unique test.
4. Instead of paying use the gift code: U-FC1
That's it! Your test has been ordered and in about an hour you should have your videos to review!
And when you're ready to run another test, simply log back into your dashboard, start a new test, and enter your gift code for payment.
5. Analyze & Document the Results
a. Remember the Objective.
b. Make annotations as you're listening.
c. What do users find frustrating? What do users find easy?
d.How long did it take users to complete tasks? This could indicate good/poor UX.
e.Present the information/findings in a constructive way.
Once you're done, you can show off your new skills, by adding this UserTesting certificate to your LinkedIn profile.
Now that your UX tests are complete, follow the steps below to organize the information into your Part 2 report.
MANDATORY SECTION : User Experience Videos
For this section you are required to submit the following included in Project Part 2:
A) Appendix 1: links to your 3 annotated User Testing Videos (not included in 3-5 page limit)
To annotate your videos, you will need to listen to them first. Then summarize the important points in the form of annotations for your client and I to read. Annotations can be completed within the UT platform.
B) Appendix 2: User Testing Study Plan outlining the following: (not included in 3-5 page limit)
-Test Objectives
-Test Target (eg. gender, income, age, web expertise, location)
-List of 4-5 Tasks
-List of 4-5 Questions
C) Summary of recommendations for the client based on testing videos (included in main portion of Report Part 2 and does count in 3-5 page limit)