problem1. Organisations make use of advertisements to encourage its products and services. Illustrate out the types of advertising appeal which are used.
problem2. Civil Society Organisations have expressed concern on usage of Nudity and Sex appeal in advertisement. Would you consider such advertisements as offensive or effective? Illustrate out.
problem3. Consumer promotion is the key ingredient in marketing campaign. describe with illustrations five dissimilar types of sampling program.
problem4. What are the chief characteristics of the strong brand name?
problem5. What is the inevitability for an organisation to make employ of brand extension and flanker brand strategies? Illustrate out.
problem6. In recent period of recession influencing many countries of Europe, what are the best ways to manage and handle leading brand?
problem7. What are the demerits of carrying out sampling program? What could be done to improve the odds of success of sampling program?