Cisco has been a world-class leader in networking equipment for the IT industry for many years.In the past 10 years they have become one of the industry leaders in company acquisitions to expand their market presence with industry solutions, unified communications and collaboration, servers, video technologies, phones, telepresence video conferencing, home networking devices, cable TV converters, digital video surveillance, and many advanced technologies. Cisco is viewed as one of the most admired companies in the world with a very visible CEO, John Chambers, who has made it clear that the future is in networking and the merging of data, video and voice technologies. However over the past couple of years they have had their share of “set backs” with items like their video camera, their tablet and others. Take a look at Cisco’s marketing strategy and discuss how they are changing their market position to become a leader in all of the above areas and how technologies like “unified communications and collaboration” and other new areas on which they are focused will give them access to new markets and new customer segments.Also what changes have they made in their public image to reinforce their leadership in the marketplace?

Will their marketing strategy support their drive for growth?