Chorley Autos is an used car dealer keen to establish its own online presence. It wants to compete with larger national chains by offering a distinctive service that can compete with the established sites. They believe that a multiplatform strategy could be a valuable way to stand out and differentiate themselves from the competition. Chorley Autos are particularly interested in Mobile Platforms as a way to reach more potential customers and to hopefully drive up viewing and eventually sales. They have engaged you as a consultant to undertake two tasks:

i. Write a report recommending the approach the company should take to new media

ii. Develop a prototype web site to present car details using a number of the possible platforms.