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Choosing the most appropriate target audience is key to success in marketing. Market-nichers avoid large markets and try to be the leader in a small market or niche.

Select and describe 3 market-nichers (firms and/or brands).

Identify the target audience for each.

Explain why targeting a niche is a good strategy for these firms/brands?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92494495

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