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Choose two products from the list below. Answer the following questions in the response:

1. What marketing strategies would you suggest to each of the following companies with regard to the products indicated?

2. Indicate the stage of the product life-cycle for each product.

3. Explain your strategy, with particular emphasis on pricing. (Where appropriate, include support for your decisions._

  • Nikon Digital Cameras
  • Microsoft Surface Pro Tablet computer
  • Handheld manual can openers
  • Trash compactors
  • Electric powered autos
  • Driverless Autos

Hint: The stage will inform the strategy - the marketing mix - for the product. Decide the stage, and why?

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