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Choose two companies from the same industry that have been deemed successful by the standards of that industry. Next, compare and contrast these two companies in terms of innovation, quality, service / product, company's values, and integrity.

Analyze each of the company's business models. Next, evaluate the characteristics of the business models in terms of the degree to which the models in question have played a role in the success of the companies that you previously identified. Provide at least two examples to support your position.

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Marketing Management, Management Studies

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