Choose the product or service you would like to introduce to marketplace. It may be from existing company or a new concept.
Create the 1,750- to 2,100-word marketing plan for selected product or service. Include the following elements:
A short description of product or service being offered
An analysis of the market in which product or service will be offered
• Size and demographics of markets
• Potential competitors, if any
The analysis of marketing strategies which will be used for introduction of product or service:
• Pricing
• Promotion
• Distribution
• Sales support