Choose one of the following two assignments to complete this week. Do not do both assignments.

Also the assignment and text are attached for review.... the required chapters to read to complete assignments was chapters 6 & 7

Option #1: Branding and Packaging

In this assignment, you will analyze branding and packaging. In your essay, include the following:

Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies.

Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references in addition to your text.

Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.

Option #2: Marketing via Social Media

In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola's "your name" campaign.

Provide the following:

Provide an overview or history of the brand (product).

Describe and explain how technology or social media is utilized for marketing purposes.

Demonstrate an understanding of target markets and demographics.

Your paper should be 2-3 pages in length, well written, and formatted according to the CSU-Global Guide to Writing and APA Requirements.

Be sure to provide at least three outside sources in addition to your text.