Choose one of the following three discussion topics. Your post should be 250-300 words and APA formatted.

1. Analyze the basic concepts and analytical tools used to diagnose a company's industry and competitive conditions.

2. Contrast the differences in the use and approach between a SWOT analysis and a SWOTT (Strengths, Weaknesses, Opportunies, Threats, and Trends) analysis.

3. Analyze why an in-depth evaluation of specific industry and competitive conditions is a prerequisite to crafting a strategy that is well matched to a firm's situation.

Must have at least one references to the below resources then you can use any other resource you might see nessasary

· Thompson, A. A. (2014-2015). Strategy: Core concepts and analytical approaches(3rd ed.) [BSG electronic edition]. Burr Ridge, IL: McGraw-Hill Education.

Chapter 3, "Evaluating a Company's External Environment" (pp. 32-62)

Chapter 4, "Evaluating a Company's Resources and Ability to Compete Successfully" (pp. 64-88)

· Global Edge Learning (Producer). (2010). Value chains: Knowing your business model [Video file].

· Oxford Learning Lab (Producer). (2009). SWOT analysis: How to create a useful one [Video file].

· Thompson, A. A., Jr., Reidenback, M. A., Stappenbeck, G. J., Harms, C. C., & Thrasher, I. F. (2014). The Business Strategy Game: Competing in a global marketplace.

Chapter 1 and 2