Choose any international company

You are expected to evaluate the challenges that will he faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:

1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation.

2. Illustrate the impacts of brand management as practised by the organisation.

Introduction

a. Background of the organisation
b. Objectives of the assignment

Brand Management Application

a. Identify and discuss two (2) contemporary environmental pressures in branding as experienced by the organisation.
b. Analyse the implications or impacts of the two (2) identified contemporary environmental pressures in branding as experienced by the organisation.

Brand Management Practices

a. Identify and discuss two (2) Global Branding Strategies employed by the chosen organization in relation to their positioning strategy.

b. Critically evaluate the effectiveness of the two (2) global branding strategies identified above as a measure of their global positioning strategy.

Conclusion

Summary of discussion.