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Choose an organization, preferably a public corporation (not your marketing plan organization). Analyze what business they are in. Who is their target market? Analyze and discuss the organization in terms of the four P's: Product, Place, Promotion, and Price. How well do you believe this marketing strategy is working for them? What can you recommend to improve it? Create a plan to implement your proposed solution.

Three pages minimum (exclusive of title, sources and appendix). APA formatting with references. It's ok to submit pictures, pamphlets, brochures etc. Should be one page discussing the business and analyzing its marketing mix (the 4 P's), and two full pages of your recommendations. Use the proper terminology and key words from the text. Four quality references minimum.

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Marketing Management, Management Studies

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