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Choose an industry and give detailed explanations of the legislation, regulations and codes of ethics which apply to its marketing activities. Present your findings as a report which lists all the sources of your information.
Marketing Management, Management Studies
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Assessment Description This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase ...
Question: Consumer Behavior Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is low involvement. Discuss which of the steps in the 5-step buyer decisio ...
The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...
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In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. Students will apply skills and knowledge to propose an IMC campaig ...
Discussion questions: 1. What are the most likely consumer market segments for robots? Which consumer characteristics would be important to determine these market segments? What types of roles do you envision robots play ...
Question: Why is working capital management important? Some discussion driving points: - What is the equation for NWC? - What are the components that working capital is made up of? - Do you need more working capital as y ...
Question: Target-Market Strategy Create a new product that will serve two business (organizational) markets. Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and ...
Question: Review the website you selected for your Week 3 assignment. Create a 16- to 20-slide Microsoft® PowerPoint® presentation with speaker's notes about your selected website in which you complete the following: 1. ...
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