Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors.

Appraise the three trends described by American Demographics as "America the Crowded." "The Mighty Mature Market," and "The Consumer Kaleidoscope." Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes.