Choose a very simple product and create a simple QFD matrix for that product. You may choose to create a simple QFD matrix for a cup of coffee, but any simple product will do. Keep the product simple because the matrix becomes very complex quickly as you work through QFD. Identify the customer attributes, their relative importance, and the engineering (or technical, in the case of services) attributes of the product. Include what you think are the customer perceptions of your product and competitor products. Do competitive evaluations. You can use Figures 3.4, 3.5 and 3.6 in the textbook as examples.

Use an Excel spreadsheet or a table in Word for your matrix. QFD templates are also available online. You may also draw the QFD by hand and scan it. You don't have to put the roof on the "house of quality" if it looks too complex. Discuss what you have learned from this exercise. The completed QFD can be placed in the week 3 drop box.