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Management Studies

Choose a specific service business from ONE of the following industries, and explain how it is marketing itself and serving its customers/clients differently today than it would have been 20 years ago because of technological advances and the Internet.

- Banking - Go to the US Bank homepage and select internet banking from the homepage. Take at look at Citibank , and eMortgages

- Healthcare - Try one of these sites: Dentists, Healthline , or WebMD.

- Insurance - Log on to Best Quote US and/or Instant Quote . How does this compare to the "old" way of buying insurance? Visit and explore some of the links.

- Travel - Visit one of the following travel sites: Cheaptickets, Travelocity, Expedia . How have the growth of these online reservation sites affected the travel agencies?

What role do Travel agencies now play in the marketplace?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92689427

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