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Choose a retailer that students are likely to patronize and that sells in both catalogs and on the Internet (for example, Victoria's Secret). Prepare a questionnaire that compares the experience of shopping in the catalog with shopping online.

Then ask a sample of students to visit the Web site, look at the catalogs you have brought to class, and then complete the questionnaire.

Enter the data into a software package and assess your finding statistically. Prepare a report that compares catalog and online shopping. Be able to defend your conclusions.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92045761

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