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Choose a promotional campaign for a product or service of your choice. Be sure to answer following questions in the promotional campaign of the product you choose:

Who is the target audience of the product?

What are the goals/objectives of the product?

What approach and strategy are you proposing for the campaign?

What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving the goals/objectives with this audience?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92520761

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