Choose a product or service in an industry that interests you. Your assignment is to prepare a professional sales presentation that demonstrates your mastery of the concepts learned in this class.

Directions:

• Review the text, readings, and business media to develop a winning proposal with the objective of gaining a commitment from the buyer or buyer group and that includes:
  • Executive summary
  • Situational analysis: customer needs and your solution
  • Seller profile: your company and its capabilities
  • Pricing and sales
  • Implementation and timetable

• Your proposal must be 5 written pages (not including cover page or references page, which you must include).
• You are being graded on the thoroughness of your analysis and information. Demonstrate that you thoroughly researched and prepared for the presentation with the objective of gaining a commitment from the buyer or buyer group.
• Include at least two scholarly references. Cite and reference following APA style.
• Include at least one chart or graph that you have made or, if you have not made the chart, be sure that you have cited it correctly, minding copyright laws.