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Choose a product for an environmental analysis. Research an environmental analysis for your selected product.

Write a 1,750- to 2,100-word paper in which you include a descriptive analysis of the following:

The product

  • Main features of the product
  • Major benefits received by those using the product (How is it innovative?)
  • Current branding strategies

A description of pricing used at distribution levels and consumer levels

Target market

  • Demographic or psychographic profile
  • Identification of the overall market size

Distribution: the plan for distribution

Competition -

-A definition/delineation of

  • Current market share
  • Competitive marketing strategies
  • Product attributes
  • Promotion
  • Pricing
  • Services offered
  • Distribution network

-Discussion of strengths, weaknesses, and competitive trends.

-Financial analysis

  • Overall industry sales and market shares by segment and geographical region
  • Profitability analysis including projected revenues and expenses

Other factors, including -

Trends

Events

External conditions that may affect the product launch:

  • Social
  • Cultural
  • Demographic
  • Economic
  • Technological
  • Political
  • Legal
  • Regulatory
  • Ethical factors considered

Format your paper consistent with APA guidelines.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92086838
  • Price:- $30

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