Choose a company that a team member is familiar with.

Conduct a SWOT analysis for the company.

Develop a vision and mission statement for this company along with guiding principles that incorporate quality principles.

Create the organization's strategic plan and strategic objectives that explains and defines quality as the organization's core principles.

Include, in the strategic objectives, the tools used by the company to measure customer satisfaction.

Discuss how these measurements could be used to enhance quality planning.