Choose a company, and write your analysis as a 2-3 pages report that addresses the following sections.

· Describe the name and brief introduction of the company.

· Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you.

· Create a (new) mission statement, placing particular emphasis on what the competition is doing. Include the following elements in your statement:

o Customer orientation
o Service category
o Scope or direction
o Core competency
o Measurability