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Choose a company and briefly describe its business and uniqueness in its industry. Now compare its management practices with the six principles described in Lecture 3. Is the company on the right track? Support your response with solid reasoning. Would you add one or more principles to the list? What principles would you add and why?

6 Principles

1. Instill the right climate and corporate culture within the organization
2. Structure the company for innovation
3. Align the reward system
4. Recruit the right people
5. Develop a knowledge management system, or a system for management ideas
6. Develop a De Facto strategy

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