Choose a business having a substantial mobile e-commerce presence and one ideally with which you have had some experience. In 1000 word case analysis, critique the suite of services provided by the business by analyzing the advantages and possible deficiencies of this service. Ideally, if you use the service yourself, use your own personal experiences as data for this analysis, but also indicate how other people might have differing perceptions in regard to the value of these mobile services. Make sure that you use the frameworks and concepts articulated in your readings . Other questions to reflect on in this analysis include the following:

• What specific value or customer needs are being served via these mobile services?

• Do you find that you value the features offered by these mobile services? Support your position with specific examples.

• How might the mobile services of this company be improved? Again, support your argumentation with specific examples.

• Postulate how these mobile platforms in this specific company might evolve into what has been termed u-commerce in your readings. What kinds of functionality would be offered? Do you think customers would value such functionality? (if you need to segment potential customer populations please do so).

• What ethical issues surround this deployment of mobile commerce?