Choose a brand of your choice and discuss as to how this brand currently uses various elements of the integrated marketing mix while delivering value to its target market. Study across all the marketing mix elements and analyse the extent to which they are used in this brand's integrated marketing programs. You should consider how all the marketing mix elements such as the brand name, price, retail channels and other marketing elements communicate with the company's target audience. Are all the marketing tools used by the brand integrated and sending a consistent image and message for the brand? Provide your recommendations for betterment of the same.