Choose a brand of a product or a service that you use on a daily basis here in Australia. It is important to note, that when you are selecting a product or a service, you also need to ensure that you can gather credible and most importantly scholarly information.
Once you have made your selection and you can find credible information, you will then need to write 1000 words analysis, addressing the following questions:
1. Apply thec onsumer decision-making processto the brand of a product/service of your choice. Which steps will your follow in making a decision to purchase the product/service of your choice?
2. Identify and discuss the four factors that may impact ona consumer decision-making processto buy your selected brand of a product/service? These arecultural, social, individual and psychological factors. Provide reasons for your answer.
3.Based on Maslow's Hierarchy of Needs, Which levels of needs do you think this brands' product/service fulfils? Provide reasons for your answer.
Your Analysi MUST follow professional report structure:
• Title Page
• Table of Contents
• Table of Figures (optional) Introduction: 250 words (1/2 page long)
• Analysis Scope: Selected Product/Service overview
• Analysis Aims: Must be specific Body: 750 words
• Appendices (optional) Reference List
NB: Title page, Table of Content, Table of Figures, Reference List & Appendices do not count towards word limit of your analysis
You must use a minimum of 10 references. These must comprise:
• At least 4 academic articles
• Up to 4 other authoritative sources of your choice. E.g. quality newspaper or professional journal, government or NGO website. Please avoid the use of corporate websites as these tend to be promotional and not authoritative.
• No more than 2 text books (including the prescribed text)
• Wikipedia and other ‘popular' or non-academic sources are not to be used.