Choice 1:

You are understandably very proud of the new product that you introduced to your company. The problem is your company needs an infusion of cash to properly develop your idea along while it continues to operate the company's older products. Although the market for your product is not as developed, you are confident that the marketing of your product will lead to rapid growth and prosperity for your company. Your promotion may depend upon you gaining investment for your project.

Provide an argument to an investor that stresses the following:

Your new product is fairly rare and difficult to imitate.

Your company is organized and capable of developing and leveraging the full potential of its resources.

Most importantly, explain how you would be an ideal candidate to be a leader on the marketing team responsible for developing the sales pitch for this new product in your chosen foreign country.

Please submit your assignment.

-OR-

Choice 2:

You have carefully evaluated the foreign country of your choice and are convinced that your company should penetrate this market with your product immediately before a competitor does so. Having lived in this foreign country for the past 2 years, you are keenly aware of this country's specific advantages in relation to your company and the product that you have introduced. More specifically, the skilled labor force within the region of this country that you presently reside in is ideal for starting a wholly owned subsidiary in this country. There are also several world-class innovators within driving distance of your location who would be willing to act as valuable consultants for a modest fee. Provide the following:

An argument to your CEO that your company could be a technological leader in the region

How the establishment of entry into this region by your company will lead to entry barriers for competitors who enter the region at a later date

Which relationships with key stakeholders would most likely be best developed through decisive first-mover advantage(s) by your firm within this foreign region