Chinarsquos economic slowdown and the government-led, Ask an Expert

Management Studies

China’s economic slowdown and the government-led anticorruption drive are putting the squeeze on Swiss luxury watch brands. Many of these brands depended on China for growth. According to a report by Deutsche Bank, exports of Swiss watches to China plunged 26 percent in March 2013 compared to 3/2012. One bit of good news is that China is cutting import duties by 60 percent on Swiss watches. On the other hand, Swiss watches are facing competition now from domestic watch brands (e.g., Seagull and Shanghai Watch). Still, the top 10 most wanted watch brands in China, with the exception of Cartier, are still Swiss-based. Given the mounting challenges, what can Swiss luxury watch brands like Rolex and Longines do to build loyalty in China?

Textbook: Global Marketing Management Seventh Edition Kotabe and Helsen.

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92559347

Have any Question?Write your Review or question?

Related Questions in Operation Management

The mcdonalds case offers us a view on many issues what is

The McDonalds case offers us a view on many issues. What is our brand identity? Who are our target customers? Why do those customers buy? Let’s first look at each from three perspectives: McDonalds in the early Kroc year ...

Use the five-step decision-making process 1 develop problem

Use the five-step decision-making process (1. develop problem statement, 2. identify, evaluate and choose alternatives, 3. implement decision, 4. evaluate results and 5. ethical achievements) to analyze the following You ...

Part 1-assignment instructionsimagine that you are an it

Part 1- Assignment Instructions: Imagine that you are an IT manager charged with keeping up with current technology. Create a PowerPoint presentation for the chief information officer that provides an overview of two are ...

This is a project management class we are on the 4th step

This is a project management class, we are on the 4th step of the project management process and i need to write an essay of 500 words of the following (please if you are not typing, legible writting and I will rate) Sum ...

1 how does management in the transformation to teams use a

1. How does management, in the transformation to teams, use a clear vision? What does this imply for champions in an organization when a transformation is required? 2. Does the company Caterpillar have organizational str ...

Needless markup nm a famous ldquohigh endrdquo department

Needless Markup (NM), a famous “high end” department store, must decide on the quantity of a high-priced woman’s handbag to procure in Spain for the coming Christmas season. The unit cost of the handbag to the store is $ ...

1 discuss your position on executive compensation is

1. Discuss your position on executive compensation. Is executive compensation universally excessive or appropriate? Should company profits and stock prices impact an executive’s pay? What about the wages of lower-level ...

Swot analysis visit the website of an organization whose

SWOT Analysis; visit the website of an organization whose goods and services interest you, for example Columbia sportswear, the new SEC network, Expedia, or Urban Outfitters, Based on your research, create a SWOT analysi ...

You have been asked to create a project plan to build a

You have been asked to create a project plan to build a playground for children in your local community. Your project should have 10-15 tasks (therefore, your network will have 10-15 nodes). Please perform the following ...

Read the case study case 7-weight watchers international

Read the case study: Case 7-Weight Watchers International Inc. Complete the following questions by Sunday midnight: 1. Who are Weight Watchers' core customers? Who are they seeking to expand to? 2. What is the biggest th ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert