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Q1. Children can be a prevailing source of influence in any buying method. Describe the statement with specific reference to the Consumer Behavior.

Q2. Describe the factors which affect attitude formation for Consumers in the context of health drinks.

Q3. What kind of buying behavior is exhibited in the purchase of the given items:

a) Samsung Plasma TVs.
b) MRF Car Tires.
c) Aashirbad Aata
d) Lux Soap
e) Tata Nano Car.

Q4. Which type of learning best describes the given buying patterns?

a) Buying washing powder.
b) Buying an AC.

Q5. describe the hierarchical nature of needs by using the Maslow’s pyramid.

Q6. The responsibility of a marketer extends beyond the point of purchase. Comment with the emphasis on Customer delight, customer satisfaction and dissatisfaction.

Q7. Describe with illustrations the steps which a marketer takes in order to gain a favorable impression in the customer’s mind if he is in the post purchase behavior phase.

Q8. Social Class is a much powerful market segmentation variable. Validate the statement with reference to the features of social class. Use practical illustrations to support your answer.

Q9. prepare detail notes on (any two):

a) Opinion leader.
b) Implications of perception in Consumer Behavior.
c) External influences of Consumer Behavior.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M912711

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