Chapter, "Strategies for Competing in International Markets."
Using the same organization as you used for the Chapter 6 discussion in this unit, complete the following:
- Determine which strategic options are the most viable for entering and competing in international markets.
- Identify whether the organization uses a global, transnational, or multi-domestic strategy.
Competing in International Markets
Preparation
Research strategies for operating in an international market.
Assignment
To successfully complete this discussion unit, you will be expected to:
Your discussion post should be a minimum of 800 words and incorporate at least two scholarly reference along with citations from the required readings.
Look closely at 7.1 in your textbook and the related narrative discussion work by Michael Porter.
- The second part evaluates growth opportunities and risks in international markets.
- What are the advantages of domestic competitors in expanding into global markets?
- Market development and expansion into new regions, both nationally and internationally, is another strategy to increase growth and reach new customers. (Home Depot and Wal-Mart are available outside of the United States, and McDonald's, in addition to overseas expansion, has operations in U.S. airports, gas stations, and chain stores).
- What sets of risks need to be evaluated to compare with the opportunities?
- This will lead you into evaluation of concepts of multi-domestic vs. global competition
- Mergers and acquisitions provide additional opportunities for an organization to increase its customer base.
- Merging with a supplier or vendor may allow for shared resources and increased market opportunities.
- Multi-domestic (think local, act local). You will be asked to evaluate an MNC on its approaches to competing internationally.
- Three major approaches for competing internationally: global (think global, act global), transnational (think global, act local).
- If entering foreign markets what are significant factors that are available? For example, production base, licensing, franchising, Greenfield, alliances?
- You will be asked to evaluate an MNC on its approaches to competing internationally.
- Assess what has been tried to date and the degree of success achieved.
- Make recommendations for the organization going forward.
Use your textbook, Read the following:
Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland III, A. J. (2015). Crafting & Executing Strategy. "The Quest for Competitive Advantage". In T. A. Thompson, M. A. Peteraf, J. E. Gamble, & A. J. Strickland III, Crafting and Executing Strategy (20 ed.). New York, New York, USA: McGraw-Hill Education.