Chapter 13: Discussion - Brands

Research your favorite brand. Act as the brand manager and provide an original, substantive post on the brand. Discuss the following points by using specific information and examples when possible:

What is the brand's positioning?

What customers are they trying to reach?

Describe the brand's research methods.

How does the brand reach their customers?

Do you think they are successful in reaching their customers? Why or Why not?

Make sure to:

Write a short essay or paragraph of at least 300 words.

Use concrete examples/details and avoid generalities.

Address all questions.

Use proper grammar and punctuation.

If you researched your topic and are using information from what you learned, remember to cite your sources.

Do not plagiarize.