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Chapter- Unicord PLC The Bumble Bee acquisition

1. Why was Unicord successful in Thailand? Describe the opportunities, challenges and the strategic choices taken by Unicordto overcome the institutional voids in becoming successful

2. What was the rationale for Unicord for acquiring Bumble Bee in USA? Why did Dumri persist in acquiring Bumble Bee in the midst of many bidders?

3. What caused the failure of the acquisition and the eventual collapse of Unicord ?

4. Unicord is a family conglomerate founded by Dumri. Would Unicord be better positioned if Unicord is managed by professional managers instead of centrally controlled by Dumri?

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