Changing consumer needs

In last week's Key Concept Exercise, you explored how other academic disciplines can inform marketing efforts. This week you will continue to explore this influence but will adopt an approach that looks to marketing efforts in the future.

• Research the importance of being in the evoked set.
• Consider how organisations can become 'members' of the evoked set.

In an approximately 500-word response, address the following issues/questions:

• How can you determine what the needs of consumers will be in the future?
• Why is it important for organisations to consider needs in the future?
• To what extent can the disciplines Marketing and Anthropology, Marketing and psychology inform organisations of the nature of consumers' needs in the future?

When writing your response, you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation