Change Management Plan

The senior executive team, the Ethics Review Committee, and the board of directors are concerned about successful implementation of the code of conduct that you are developing for ECG. There has been little focus in the past on widely communicated and consistent ethical standards due to a focus on the company's growth and the assumption that employees would take the ethical approach in all business activities. The firm found, however, that each person's perception of ethical can differ and not all employees behave in a manner that the firm (and likely others) would consider ethical. The soon-to-be introduced code of conduct will provide formal and specific company-wide guidelines, leaving much less room for interpretation or leniency. This is a dramatic shift from past practices, so there are implementation concerns.

To alleviate the concerns of ECG leadership and to provide more direction to your role, you have been asked to present a comprehensive and innovative change management plan to address how the new code of conduct will be implemented. In this plan, you should focus on successful company-wide implementation and acceptance of the policies by reviewing specific implementation steps and identifying who will be involved at each stage.