Ch 3 Case Study

1. Do you think Verizon has a responsibility to support education and safety in the communities in which it does business? Explain.

2. Assuming that Verizon has such a responsibility, in what instances would it be relatively easy for the company to be committed to living up to it?

3. Assuming that Verizon has such a responsibility, in what instances would it be relatively difficult for the company to be committed to living up to it?

Ch 4 Case Study

1. Assess Cracker Barrel's issues with diversity from 10 years ago versus today. What did they do wrong and what have they done right?

2. Where does diversity awareness and commitment start? In Cracker Barrel's case, should it come from the store level or the corporate office? Why?

3. Why is it important for Cracker Barrel to embrace diversity? What impact can an indifference to diversity have on customers and employees?