CEO of a local health care organization in your area is determining whether merging with the other health care organization in your city is the right move.

The CEO knows that understanding the competitor, identifying their weaknesses, and assessing the impact of both organization's strategic moves can set a competitive advantage. Address the following in a 3 to 4-page paper, not including title page and reference page:

Discuss the importance of competitive advantage and why understanding the competition is important.

Explain the concept of a competitor analysis.

Construct a brief competitor analysis that will provide information on competitors in your area, their strengths and weaknesses, and their possible strategic moves.

Identify and discuss obstacles that might hinder your ability to conduct an effective service area competitor analysis.

For this assignment, use your city or area as the backdrop for the assignment.

Note: Use APA style to cite at least 3 scholarly sources from the last 5 years.

3 to 4 pages