Ceo ben johnson wants his executive team to be creative in, Ask an Expert

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CEO Ben Johnson wants his Executive team to be creative in reducing cost and make suggestions on how to increase profits at the Correctal Company.

Having problem getting started to define a possible problem, causes of the problem, identify alternatives approaches, select an approach to solve the problem, implement action , monitor action vertify if problem resolved.

One prblem maybe to identify is that management do not listen to the employees which hear what customers are saying.

Now how do I proceed with analyzing this problem. Possible suggestions would be helpful.

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